fave4
Creams

fave4 brings you four creams
to start the styling process

Shop Creams

purse-size, travel-size,
perfect-size, mini

call it what you wish, but our #1 seller
is now available in the cutest size ever
Go Big With Mini

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Ready to Find Your Fave?

Hairdressers’ favorite products for clients’ favorite looks.


Limited Edition Specials

Get these popular put-togethers for girls nights, glam parties, and great hair!

JJD Kit
  • Jessie James Decker “Girls Night Out” Kit
    Buy Now

    Big Hair Kit
  • Purchase Texture Takeover and Workable Wear and receive our popular teasing comb free!
    Buy Now

    Bombshell Kit
  • Bombshell Fave Hairsprays include Texture Takeover and Flex Reflect
    Buy Now

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    8

    Unique Formulas

    43K

    Social Media Fans & Growing

    2.5

    Million Social Media Likes

    8.5

    Tons of product shipped in the last year to distributors, salons and customers

    the perfect
    stylist's eye view

  • meet eddie
    Horizontal Pull Through Fishtail Video
  • Horizontal Pull Through Fishtail
  • After creating the original Pull-Through Fishtail at our Chicago Style Sessions, Amanda Diedrich of Blohaute is back with a horizontal version of this seriously trending style. Get all the steps to this braid, shot on location at our New York Style Sessions with Instabraid!

    Romantic Braided Updo
  • Romantic Braided Updo
  • Romantic yet structured updo with gorgeous beaded Pink Pewter headband, perfect for bridal and prom season. Shot using GoPro Hero 3+ camera and GoPro app.

    Knotted Boho FauxHawk
  • Knotted Boho Fauxhawk
  • fave4 Pro Hairdresser wears GoPro Hero3 camera to teach edgy, boho-inspired faux hawk using texture iron and Texture Takeover. Experience education from an entirely new perspective – The Hairdresser’s.

    Rave Reviews of our Fave Products

    Fave4 Hairspray Original 4-Pack

    “This 4 pack is everything and more! All of the hairsprays accomplish different things which really allow you to get the best result for any type of hair style you are going for! They all work beautifully together and smell divine!”

    “This package is an incredible value! I use all sprays for different reasons, commercial shoots, client styling, and personal use and so this package is a no brainer. I love all the sprays and will continue to use. If you want to try them all get this set and discover your Fave!!”

    Texture Takeover

    “The most amazing hair spray I’ve ever used. I hate ‘wet’ looking hair spray and no matter how much you put in your hair, it never looks wet. It has a strong hold and doesn’t make your hair feel dirty. This is one of my favorite brands I’ve ever used. You will LOVE it.”

    “This is by far my most favorite product. I use it on myself as well as all my clients, from every day styles, to updo’s, it’s the best!”

    Twice as Thick

    “I don’t know how I’ve lived so long without such a wonderful product!! I used it for my wedding, and my hair was still full and thick the next morning.”

    Flex Reflect

    “LOVE! One of my new favorite products. Love how it doesn’t make your hair feel hard or sticky.”