About us

fave4 was born from the idea that haircare can be clean, high-performing & affordable…at the same time! 

 We believe in good hair for ALL! That means creating products that cater to every hair type, texture, length and need. We take pride in making fave4 a community, not just a brand, where everyone can come together in the name of loving their hair. 



THE FAVE4 PHILOSOPHY

Safe without sacrificing style.

First and foremost, we’re Moms, so developing clean hair products was a necessity from the start! Our products are responsibly formulated and tested (never on animals!)  ALL are free of gluten, sulfates, parabens, phthalates and MEA & DEA…just to name a few. We also have products free of silicones, aluminum, and alcohol. Our products are constantly evolving to make sure we’re providing you with the cleanest, highest performing products as possible.

The right product can be pure magic.

Our products are formulated to address your hair wants and needs as well as the needs of your family. We’re tackling your biggest issues for the promise of a better hair day.  Discover faves for big hair, smooth hair, second-day hair, hair that needs repair and everything in between.

More friends = more fun

We have a fantastic community of professional stylists and fave4 fanatics who regularly share tips, tricks, trends, and hair stories.  Follow our social media accounts and get in on the fun!

Give back whenever and however

We believe in doing good in big and small ways every day. We donate time and product to help out with disaster relief efforts as well as donating to charities and causes near and dear to our hearts.