fave4 is a women-owned and operated professional haircare company with 25+ FUNctional hair and body products that are responsibly formulated and consciously tested. We’ve put together our favorite products that take the guesswork out of getting gorgeous!
Our products are free of
We believe hair products should be friendly to your body as well as the environment. Safe without sacrificing performance!
Everything we make is responsibly formulated and tested (not on animals!) with ingredients gentle enough for children. Our products are all free of gluten, sulfates, parabens, phthalates, MEA & DEA, and mineral oil…just to name a few. We also have products free of silicones, aluminum, and alcohol. With more than 18 years of professional hair care experience, we only produce products we believe in. That means quality ingredients and formulas, created hand-in-hand with industry experts and top chemists.
We know the right, simple-to-use product can make hair styling quick and easy.
That’s why we spend so much time listening to real women’s hair problems. Our products are formulated to address the issues that get in the way of a great hair day. The most important thing is that together with hairdressers, we teach you how to use them to get the styles you want. This way you can spend less time worrying about your hair and more time slaying your day.
Giving back whenever and however possible is a BIG deal to us at fave4.
We’ve donated time and product to help out with disaster relief in both Louisiana and Texas. We’ve partnered with Susan G Komen to help support the battle against breast cancer. We also like to shine a light on helping others with our #payitfave4ward campaign. We believe in doing good in big and small ways every day.
Everything’s more fun with friends.
Which is why we’ve created a community of professional stylists and fave4 fanatics who regularly share tips, tricks, trends, and hair stories online. Follow us on all our social media accounts for some real fave4 fun with hair & beauty!
I’m a lifelong beauty enthusiast, hairspray lover, pink sponge roller advocate, dance hair expert, and hair whisperer. I grew up in hot & humid Louisiana and learned early on that the right hair product can be pure magic. After graduating from college, I was living and working in New Orleans and went on a search to find hair products that would eliminate my humidity issues. In my search, I found the coolest product! I loved how the name, color, fragrance and copy on the back evoked all my senses! I was also impressed that it did exactly what it said it would on the package. In that instance I thought to myself this is what I want to do. Little did I know that my first job out of college was going to be at the same company who made the shampoo I had recently purchased - one of the largest professional hair product companies in the world. Within six years, I was leading product development, and three years after that I was living and working in London as Head of Global Innovation for a Global Fortune 500 company.
After the birth of my first daughter, I realized I missed personally helping women solve their hair dilemmas. Eager to get my hands dirty (or, okay, clean—I make shampoo after all), I took all the knowledge I’d gained from my many years developing hair products with chemists, stylists, and amazing creative geniuses and created a brand that was everything I believed belonged and didn’t belong in hair care. I look at each product individually and with our team, pick out the best ingredients to make that formula work. I don’t believe in one magic ingredient across a brand, but I do believe in magic formulas crafted with integrity and intent.
Backstage at Fashion Week, behind-the-scenes at photoshoots and the countless hours I've spent in salons, I noticed one common thing...hairdressers always have a select few products with them that they couldn't live or style without. They didn't need a million different products, they needed a few high-performing products paired with brilliant techniques to get amazing & trend-setting buns, braids, ponies and everything in between.
Cleaner and easier to use and understand, made with quality ingredients and a splash of fun, fave4 was born out of my desire to make products that would be favorite solutions for daily hair needs in the salon, backstage, behind-the-scens and in bathrooms everywhere.