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    fave4 was born from the idea that haircare can be clean, high-performing & affordable…at the same time! 

    We believe in good hair for ALL! fave4 is family-friendly and formulated for all hair types and textures. fave4 is a salon quality brand, that is easy-to-use & socially driven.
    We have a huge 
    💜 for all our followers & fanatics.



    Safe without sacrificing style.

    First and foremost, we’re Moms, so developing clean hair products was a necessity from the start! Our products are responsibly formulated and tested (never on animals!)  ALL are free of gluten, sulfates, parabens, phthalates and MEA & DEA…just to name a few. We also have products free of silicones, aluminum, and alcohol. Our products are constantly evolving to make sure we’re providing you with the cleanest, highest performing products as possible.

    The right product can be pure magic.

    Our products are formulated to address your hair wants and needs as well as the needs of your family. We’re tackling your biggest issues for the promise of a better hair day.  Discover faves for big hair, smooth hair, second-day hair, hair that needs repair and everything in between.

    More friends = more fun

    We have a fantastic community of professional stylists and fave4 fanatics who regularly share tips, tricks, trends, and hair stories.  Follow our social media accounts and get in on the fun!

    Give back whenever and however

    We believe in doing good in big and small ways every day. We donate time and product to help out with disaster relief efforts as well as donating to charities and causes near and dear to our hearts.



    I’m Lynne, fave4 founder as well as lifelong beauty enthusiast, hairspray lover, dance hair expert, girl Mom and hair whisperer!  Growing up in hot & humid Louisiana I learned early that the right hair product can be pure magic.

    In my perpetual search to eliminate frizz I found Bed Head Control Freak Shampoo by TIGI. I remember loving how the name, color, fragrance and copy evoked all my senses! I was also impressed that it did exactly what it said it would. I needed to find a job where I could make stuff like this!  

    Little did I know my first job out of college was going to be at TIGI - one of the largest professional hair product companies in the world. I worked my way up to leading Global Innovation out of London.

    Fast forward a few years later, and I was ready to launch a brand of my own.  I knew I could not only make better, cleaner formulas in the professional market, but I could do it for way less! I owed it to women to help them solve their hair dilemmas with affordable products that did what they said they would do.  

    It all kept coming back to hairdressers! For years I’ve noticed they only use a few, select products that they couldn't live or style without. They didn't need a million different products, they needed a few high-performing ones paired with brilliant techniques to get amazing hair.

    So, I took all the knowledge I’d gained from my many years developing hair products with chemists, stylists, and amazing creative geniuses and created fave4 It was everything I believed belonged and didn’t belong in hair care crafted with integrity and intent. Clean, easy-to-use, family friendly and high performing - I can’t wait for you to discover your faves!