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    fave4 was born from the idea that haircare can be clean, high-performing & affordable…at the same time! 

    We believe in good hair for ALL! fave4 is family-friendly and formulated for all hair types and textures. fave4 is a salon quality brand, that is easy-to-use & socially driven.
    We have a huge 
    💜 for all our followers & fanatics.



    Safe without sacrificing style.

    First and foremost, we’re Moms, so developing clean hair products was a necessity from the start! Our products are responsibly formulated and tested (never on animals!)  ALL are free of gluten, sulfates, parabens, phthalates and MEA & DEA…just to name a few. We also have products free of silicones, aluminum, and alcohol. Our products are constantly evolving to make sure we’re providing you with the cleanest, highest performing products as possible.

    The right product can be pure magic.

    Our products are formulated to address your hair wants and needs as well as the needs of your family. We’re tackling your biggest issues for the promise of a better hair day.  Discover faves for big hair, smooth hair, second-day hair, hair that needs repair and everything in between.

    More friends = more fun

    We have a fantastic community of professional stylists and fave4 fanatics who regularly share tips, tricks, trends, and hair stories.  Follow our social media accounts and get in on the fun!

    Give back whenever and however

    We believe in doing good in big and small ways every day. We donate time and product to help out with disaster relief efforts as well as donating to charities and causes near and dear to our hearts.



    I’m Lynne, a lifelong beauty enthusiast, hairspray lover, dance hair expert, girl Mom and hair whisperer!  Growing up in hot & humid South Louisiana I learned early that the right hair product can be pure magic.

    After graduating college in my perpetual search to eliminate frizz, I encountered a bottle of shampoo that would indirectly pave the way for the next 11 years of my life. I worked for one of the largest professional hair product companies in the world. I loved every bit of it and worked my way up to leading Global Innovation in London.

    Fast forward a few years later, and I was ready for a new chapter of my life. I wanted to launch a brand of my own.  I knew I could not only make amazing, clean formulas for hairdressers and their clients, but I could do it for way less than most of the brands on shelves. I owed it to women to help them solve their hair dilemmas with affordable products that did what they said they would do. My team and I then created fave4. It was everything I believed belonged and didn’t belong in hair care; and it was crafted with integrity and intent. Clean, easy-to-use, family friendly and high performing - I can’t wait for you to discover your faves!