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    Fight the fade & maintain your color!

    If you invest in your color the last thing you want, from the products you use, is the dreaded FADE We're breaking down the magic within our formulas to give you major, color confidence. 

     

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    Disney Princess Hair Tutorials

    It's that time of year to turn yourself (& your hair) into the royalty you are!! Get inspired by our fave Disney Princesses and these totally, magical (crazy easy) hair tutorials!

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    Making the Product: Smooth For Sure

    Making the Product: Smooth For Sure

    Upgrades: new phones, first class flights, app features (hello hilarious Snapchat face lenses), the latest security gadgets. All stuff we looooove and technology is to thank for each of them. Call us crazy, but every once in a while even us fave4 girls go a little tech-y and it shows up in your favorite products.

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