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    Fight the fade & maintain your color!

    If you invest in your color the last thing you want, from the products you use, is the dreaded FADE We're breaking down the magic within our formulas to give you major, color confidence. 


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    NO Time, NO Heat...NO Worries! #noblowdryjuly

    We're all about a heat-free July, giving our hair a much needed break from blow dryers and styling tools! However, TIME also plays a big role in why we air dry. Moms, can you feel us?? You're always getting everyone else ready and have NO time for yourself. Take your hair to the next level with minimal work. Guess what...air drying is great for kiddos too and DIY! 


    Up for Air has always been on my list of favorite products. But, now that I’m a Mom, with NO time to get ready, it is my #1! I just apply to towel dried hair, brush through and go to bed. I wake up to effortless waves EVERY time! My hair is naturally curly, and super curly if I use a diffuser. However, when I air dry with Up for Air I get great beach wave!” - Morgan McCullers, Hairstylist & new Mom


    Check out Avery's fave way to style waves that last all day! This little cutie is not only an NCA award-winning all-star competitive cheerleader who loves her family and her dog, Sadie, but she also has a few air dry styling tricks up her sleeve! Her faves are Dearly Detangled and Up for Air for her long, fine hair with the slightest wave, she towel dries with a micro-fiber towel right out of the shower. She's swimming every day, so Dearly Detangled is a daily must-have. Then, Up for Air helps her hair keep those waves all day long! Check out which technique is her fave to get a perfect mermaid wave!

    All Hail the Ponytail!

    We are paying homage to the one, the only, the ponytail! Our summer hair salvation, workout must have, getting it done bff & fave easy style!

    We're taking ponytails to the next level! Keep reading for major pony inspiration, how-to's & more!

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