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    Special Celebrations in Santorini

    Eight years ago today while my husband were on vacation in Greece, we made a life changing decisions. We decided I would quit what had been my dream job developing hair products for one of the leading beauty brands and embark on a new dream based on everything I learned during my tenure in the professional beauty industry. It just so happened to be our first wedding anniversary (yay!), and I was pregnant with our first little girl (yay! yay!). After we shook on it, we decided not to look back and make the most our anniversary celebration since we would be moving back to the US from London a few months later to start my new hair and beauty journey. 
    Hair PerfumeHair Perfume
    We spent the next few days in Oia, Santorini. We took more than 500 pictures of the most beautiful and unique places we had ever been. The white villas, teal waters, hot pink flowers and cobalt blue accents were unforgettable. I knew one day I wanted to launch a hair product that would take me back to Santorini either in real life or in product life. The smell, the colors, the name - it all came together just perfectly with the launch of our new hair perfume Santorini Rose. 
    I hope it helps you escape to my favorite place, too.
    Santorini Rose Hair Perfume
    Santorini Rose Hair Perfume
    Santorini Rose Hair Perfume

    Get Your Hair Summer Ready

    Not only is it about to be pool season, but it’s also HYDRATION season. That means it’s time to give some love to your thirsty locks. After the cold and windy winter, everyone’s hair definitely needs some TLC and Take Me To Tahiti!

    Read more

    Fearless Female with Alex Stern

    Fearless Female with Alex Stern

    We always love supporting and cheering on up and comers because it reminds us of all the love and support we got as we were launching fave4 5 years ago. Alex Stern is one of country music’s rising stars. This Albuquerque native and now Nashville resident has such a great vibe (and an amazing turquoise ring collection). We love listening to her music when we are holed up in the fave4 office. It always puts us in a great mood and gives us that boost of energy to get through our office work. Alex is a long time lover of fave4! We can’t wait to see where Alex’s career takes her.

    fave4: What’s your favorite fave4 product and why? 

    Alex: I love my fave4 Texture Takeover spray! It works amazing with my natural curls to give them textured volume, and it creates the perfect hold for an all day style no matter what the weather or occasion is. It is THE BEST. 

    fave4: When did you know you wanted to sing, and what has been your biggest obstacle so far?

    Alex: I grew up singing in the choir at church, and when I was 9 years old I heard about a voice teacher in my hometown. I begged my parents for lessons. I ended up loving them and the rest is history! The biggest obstacle but also AMAZING but terrifying thing was moving to Nashville. It was definitely an adjustment moving across the country alone to pursue music, but it has been the biggest gift.

    fave4: What’s your favorite song you’ve ever recorded, and why?

    Alex: Right now I'm in the studio recording my new music and so far, these two songs we've recorded for my upcoming project have been my favorite to record ever. Recording them has felt so natural and truly fun. Sometimes recording can feel really high pressure because I always want to get everything perfect but with this recent project, nothing has felt forced at all.

    pc: Hannah Merritt

    pc: Hannah Merritt

    fave4: What’s your most embarrassing or favorite hairstyle of your past (childhood or teenage years)?

    Alex: My favorite hairstyle is the one I recently got. I love it because it's so easy to style when I'm on the go. Plus I think it fits my personality.

    fave4: Tell us something most people don’t know about you.

    Alex: Ever since I was little I have loved rocks, minerals and gemstones, I collect them, I study them and I love them. Turquoise is my favorite of course. 

    Learn more about Alex by going to her website www.alexsternofficial.com. Be sure to check her music out on Apple Music or Spotify.


    Time with Tara, One of our Texas Faves

    Time with Tara, One of our Texas Faves

    Meet Tara! This fun-loving super talented stylist is TONI&GUY educated and sweet as pie! You’ll might catch her hanging out at the fave4 lab playing hair with us on weekdays, but on weekends, she’s slaying wedding party hair or singing on stage at church. Tara’s hair game is strong and her faith is even stronger.  @absolutestrengthstylist

    fave4:What was your most embarrassing or favorite hairstyle growing up?

    Tara:My most embarrassing hairstyle was definitely the BUTTERFLY clips!! Whyyyyy was that a thing?!

     Texture Takeover Texturizing Hairspray

    fave4:What’s your favorite fave4 product and why?

    Tara:My favorite product has to be Texture Takeover Oomph Enhancing Hairspray!! It is a LIFESAVER when it comes to doing updos. It gives you just enough grip to create the style but is still super flexible and easy to work with.

    B+ foundation 

    fave4:What’s your biggest source of motivation

    Tara:My biggest source of motivation is definitely my brother, Chas. He unfortunately, passed away from colon cancer at the age of 19 about 6 years ago now. He’s my best friend, and if I have learned anything from him and my experience with his loss is to GO FOR IT!! Always give 110%. His faith, strength and courage during his battle with cancer taught me that I could do anything. It also showed me how short our lives are, and we need to make the most out of it by doing what we love. With that being said, I finally, at the age of 26, decided to go to cosmetology school and I am so happy I did!! I tried a few other careers, but this one definitely had my name on it!!

    I recently shaved my head in memory/honor of Chas and raised money for the B+ Foundation. They have been amazing to work with and have such an incredible team and amazing cause!! They raise money to provide financial assistance to families of children with cancer and help fund research for childhood cancers.


     fave4:What part of your job is the most FUN?

    Tara:I love all of the people that I get to work with as a professional hairdresser. I love hearing others stories, lives, struggles, successes, etc. It is so empowering to me, and also gives me the opportunity to share mine (and my brothers) story as well. I love being able to motivate others, especially during difficult times.


    If you live near Dallas and need hair and makeup help, Tara is one of our faves! @absolutestrengthstylist!