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    All Hail the Ponytail!

    All Hail the Ponytail!

    We are paying homage to the one, the only, the ponytail! Our summer hair salvation, workout must have, getting it done bff & fave easy style!

    We're taking ponytails to the next level! Keep reading for major pony inspiration, how-to's & more!

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    Special Celebrations in Santorini

    Eight years ago today while my husband were on vacation in Greece, we made a life changing decisions. We decided I would quit what had been my dream job developing hair products for one of the leading beauty brands and embark on a new dream based on everything I learned during my tenure in the professional beauty industry. It just so happened to be our first wedding anniversary (yay!), and I was pregnant with our first little girl (yay! yay!). After we shook on it, we decided not to look back and make the most our anniversary celebration since we would be moving back to the US from London a few months later to start my new hair and beauty journey. 
    Hair PerfumeHair Perfume
    We spent the next few days in Oia, Santorini. We took more than 500 pictures of the most beautiful and unique places we had ever been. The white villas, teal waters, hot pink flowers and cobalt blue accents were unforgettable. I knew one day I wanted to launch a hair product that would take me back to Santorini either in real life or in product life. The smell, the colors, the name - it all came together just perfectly with the launch of our new hair perfume Santorini Rose. 
    I hope it helps you escape to my favorite place, too.
    Santorini Rose Hair Perfume
    Santorini Rose Hair Perfume
    Santorini Rose Hair Perfume

    Get Your Hair Summer Ready

    Not only is it about to be pool season, but it’s also HYDRATION season. That means it’s time to give some love to your thirsty locks. After the cold and windy winter, everyone’s hair definitely needs some TLC and Take Me To Tahiti!

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    Fearless Female with Alex Stern

    Fearless Female with Alex Stern

    We always love supporting and cheering on up and comers because it reminds us of all the love and support we got as we were launching fave4 5 years ago. Alex Stern is one of country music’s rising stars. This Albuquerque native and now Nashville resident has such a great vibe (and an amazing turquoise ring collection). We love listening to her music when we are holed up in the fave4 office. It always puts us in a great mood and gives us that boost of energy to get through our office work. Alex is a long time lover of fave4! We can’t wait to see where Alex’s career takes her.

    fave4: What’s your favorite fave4 product and why? 

    Alex: I love my fave4 Texture Takeover spray! It works amazing with my natural curls to give them textured volume, and it creates the perfect hold for an all day style no matter what the weather or occasion is. It is THE BEST. 

    fave4: When did you know you wanted to sing, and what has been your biggest obstacle so far?

    Alex: I grew up singing in the choir at church, and when I was 9 years old I heard about a voice teacher in my hometown. I begged my parents for lessons. I ended up loving them and the rest is history! The biggest obstacle but also AMAZING but terrifying thing was moving to Nashville. It was definitely an adjustment moving across the country alone to pursue music, but it has been the biggest gift.

    fave4: What’s your favorite song you’ve ever recorded, and why?

    Alex: Right now I'm in the studio recording my new music and so far, these two songs we've recorded for my upcoming project have been my favorite to record ever. Recording them has felt so natural and truly fun. Sometimes recording can feel really high pressure because I always want to get everything perfect but with this recent project, nothing has felt forced at all.

    pc: Hannah Merritt

    pc: Hannah Merritt

    fave4: What’s your most embarrassing or favorite hairstyle of your past (childhood or teenage years)?

    Alex: My favorite hairstyle is the one I recently got. I love it because it's so easy to style when I'm on the go. Plus I think it fits my personality.

    fave4: Tell us something most people don’t know about you.

    Alex: Ever since I was little I have loved rocks, minerals and gemstones, I collect them, I study them and I love them. Turquoise is my favorite of course. 

    Learn more about Alex by going to her website Be sure to check her music out on Apple Music or Spotify.