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    Fight the fade & maintain your color!

    Fight the fade & maintain your color!

    If you invest in your color the last thing you want, from the products you use, is the dreaded FADE We're breaking down the magic within our formulas to give you major, color confidence. 


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    Disney Princess Hair Tutorials

    It's that time of year to turn yourself (& your hair) into the royalty you are!! Get inspired by our fave Disney Princesses and these totally, magical (crazy easy) hair tutorials!

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    Fearless Female with Alex Stern

    Fearless Female with Alex Stern

    We always love supporting and cheering on up and comers because it reminds us of all the love and support we got as we were launching fave4 5 years ago. Alex Stern is one of country music’s rising stars. This Albuquerque native and now Nashville resident has such a great vibe (and an amazing turquoise ring collection). We love listening to her music when we are holed up in the fave4 office. It always puts us in a great mood and gives us that boost of energy to get through our office work. Alex is a long time lover of fave4! We can’t wait to see where Alex’s career takes her.

    fave4: What’s your favorite fave4 product and why? 

    Alex: I love my fave4 Texture Takeover spray! It works amazing with my natural curls to give them textured volume, and it creates the perfect hold for an all day style no matter what the weather or occasion is. It is THE BEST. 

    fave4: When did you know you wanted to sing, and what has been your biggest obstacle so far?

    Alex: I grew up singing in the choir at church, and when I was 9 years old I heard about a voice teacher in my hometown. I begged my parents for lessons. I ended up loving them and the rest is history! The biggest obstacle but also AMAZING but terrifying thing was moving to Nashville. It was definitely an adjustment moving across the country alone to pursue music, but it has been the biggest gift.

    fave4: What’s your favorite song you’ve ever recorded, and why?

    Alex: Right now I'm in the studio recording my new music and so far, these two songs we've recorded for my upcoming project have been my favorite to record ever. Recording them has felt so natural and truly fun. Sometimes recording can feel really high pressure because I always want to get everything perfect but with this recent project, nothing has felt forced at all.

    pc: Hannah Merritt

    pc: Hannah Merritt

    fave4: What’s your most embarrassing or favorite hairstyle of your past (childhood or teenage years)?

    Alex: My favorite hairstyle is the one I recently got. I love it because it's so easy to style when I'm on the go. Plus I think it fits my personality.

    fave4: Tell us something most people don’t know about you.

    Alex: Ever since I was little I have loved rocks, minerals and gemstones, I collect them, I study them and I love them. Turquoise is my favorite of course. 

    Learn more about Alex by going to her website Be sure to check her music out on Apple Music or Spotify.