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    Fight the fade & maintain your color!

    Fight the fade & maintain your color!

    If you invest in your color the last thing you want, from the products you use, is the dreaded FADE We're breaking down the magic within our formulas to give you major, color confidence. 

     

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    Our fave Hair Icons!

    Our fave Hair Icons!

    We're obsessed with all things hair, especially the hairstyles that defined the most popular looks of the past decades. We're breaking down which fave4 hair products you need to get modern versions of our fave iconic styles.

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    Disney Princess Hair Tutorials

    It's that time of year to turn yourself (& your hair) into the royalty you are!! Get inspired by our fave Disney Princesses and these totally, magical (crazy easy) hair tutorials!

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    10 Best Homecoming Hairstyles

    10 Best Homecoming Hairstyles

    Find the perfect hairstyle to go with your Homecoming vibe. From braids, beautiful cascading styles and romantic ponytails we're showing the 10 best hairstyles to serve as major Hoco inspo. Grab your fave4 Hairsprays and get styling!

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